Sunday, March 4, 2012

The Mystery of Vanik's Vanishing Voice.

By Kate Bacon

Al Vanik's face might not be familiar, but his voice probably is. He's one of a handful of voiceover talents chosen to say the words and be the "voice" for TV stations across the country. From his Phoenix home studio, he reads a multitude of promos, his tones conveying the image and brand of stations' news product.

Copy from promotion producers arrives via fax and e-mail while Vanik mans computers and audio boards. He e-mails the tracks to his stations, where they are posted and aired, many times within minutes of Al hitting the "send" button.

Vanik has been at the TV voiceover game since 1987 when he was hired at KTSP Phoenix. Over the years, he's been heard in some 80 markets, …

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